The Matrix Reloaded Twenty three years ago, Bob Parker, Chairman Mobil Asia Pacific, was responsible for what was then the world’s fastest growing region and, in the fullness of time, projected to evolve into a dominant market. Mr Parker’s beat extended from Japan through to India, encompassing large and small economies including New Zealand, Korea, ASEAN, and clearly China. This basically meant that he was responsible for everything, including P&L. Most large diversified multinational corporations ran global operations with one regional manager carrying P&L responsibility across products and brands for his geography. Following this pattern, individual country managers reporting into the regional head, were responsible for their respective markets. Effectively, there was single point responsibility for business, governance, compliance and pretty much everything else. The system worked well for many reasons. For the parent company, it was simpler to deal with a single
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